Social Video Optimization

In order for video content to be successful in the social sphere, one needs to consider, at the very least, 2 overarching strategies.

1 . Create video content that taps into those psychological triggers, which drive people’s desire to share that content with others. In other words, producing video content that when I watch it, I immediately think to myself, “Wow, Grant needs to see this as well.”

2. Leverage and optimize the technology which enables video content to be easily shared. Thankfully, most social networking sites as well as video sites now include this functionality already. That being said, there are still guidelines and best practices which can be followed to better leverage such functionality.

Those 2 strategies are necessary for any video to do well in the social sphere. Now, to take it to the next level and be successful with “social video marketing,” – the message will need to be a marketing one (duh). In the end, the only way to judge “social video marketing” success is through measuring conversion and ROI….

What Makes for An Optimized “Social Video?”

Here as some questions that I believe should always be considered for any social video strategy in business:

Does the video reach the intended audiences on frequented social media sites?
Does the technical quality allow for a seamless user experience?
Does the creative capture the viewer’s attention?
Is the length of the video acceptable in keeping the user’s attention?
Does it have a story that’s worth telling, and retelling?
Is the message or messages in the video communicated clearly and effectively?
Does the user feel like their time spent engaging with the video was of value to them?
Does the user feel incentivized to follow their video viewing experience with either a “social action.” a business conversion (lead, download, sale, etc.), or both?
Does the video make the user want to share it with others? (For more on this, I recommend checking out this post from my video colleague, Greg Jarboe over at SearchEngineWatch, “How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter, and Blogs?”)
Does the video offer any suitable engagement features and sharing tools?
Are there any accessible tools or features that allow users to submit their own user-generated content or 3^rd party content as a response to the video; and to share those responses with other people?
Is their an expectation and measurement of the interpersonal relationship generated from the video or around the video – from fleeting to enduring, with various levels of commitment?

Video Optimization: VSEO and SVO

VSEO:

Making it easier for people to find your video from search engines.

SVO:

Driving traffic from other websites to your video and your website.

What is Video Optimization? (VSEO and SVO)

“Video optimization” can mean one or several things in regards to online channels:

Technical quality – where the physically measure attributes of a video can meet professionally acceptable standards, general audience standards, or target audience standards.
Creative – the originality and expressiveness of a video.
Value – the worth in usefulness or importance of a video to the possessor.
Placement – the positioning or arrangement of a video is a desired space by the video’s owner.
Distribution – the delivery and receipt of a video to the desired websites and unique visitors, measured in both quantity and quality.
Analytics – the logical assessment of a video (i.e, “analysis”) for intended performance results, (i.e, “conversions.”)

Posted on : 2011-04-26 12:23:02

Humanist Approach to Community Video Library

Posted on : 2011-04-21 12:24:45

Our Approach to Video Production

BesoTv has for aim to promote human interactions between hosts and visitors on Earth, starting with Montreal.

We capture intimate video portraits of the people and places that make up the culturally diverse communities of a city, inspiring them to action, creation, discovery, learning, sharing and collaborating.

We want to provide media tools, services such as customized video content and interactive applications, making it easier for guests to connect with hosts and discover new things!

Beso means Kiss in Spanish. In Buenos Aires, it is customary to kiss someone you meet on the cheek as a sign of friendship. If a travel book is like shaking hands when meeting someone new, our video library is similar to giving the city a kiss. This metaphor of intimacy is incorporated into our production approach at BesoTv, allowing you to truly discover the essence of what a subject is about and above all, connect with it.

Today’s consumer is more discerning, more informed, more connected. People don’t need traditional media to tell them what is good and frankly don’t trust them. Consumers Google it and ask their friends or experts about their opinions on subjects. This is why traditional media has become nothing more than Entertainment or subconscious-attempted-brainwash (i.e. ‘associate this good feeling with my product’) entertainment. Period.

We are in the business of discovering the truth, promoting science, arts and human values. If a business has a product of value that is equal or above the asked retail price, and that is to be judged by the consumer, then the business should be promoted. No product or service that has negative value should be promoted under the pretense of sponsorship. You will Not give me money and then ask me to tell people your product or service is the best. MEDIA should not lie. Entertain, sure, have fun.

We are building a credible, reliable and honest organization as well as community and we are very much looking forward to collaborating with you. If you have any questions, comments, suggestions, proposals, please do not hesitate to contact us, we would love to hear from you!

We want to make the travel and discovery experience, an easier one. We want people to learn more, share more and gain more memorable and meaningful experiences.

Have a pleasant journey.

Videos

Posted on : 2011-03-28 09:29:18

9 consommateurs sur 10 disent que les vidéos influencent leurs décisions d’achats¹ et plus de 80% se disent impressionnés par les annonceurs qui utilisent une vidéo.Avec la vidéo, vous avez jusqu’à 50 fois plus de chances d’apparaître dans la première page de résultats lors de recherches locales liées à votre entreprise.

Social Video Optimization

What Makes for An Optimized “Social Video?”

Video Optimization: VSEO and SVO

Our Approach to Video Production

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